Tuesday, June 5, 2012

Good start, Disney

I just wanted to take a moment to recognize the responsible corporate decision that the Walt Disney Company made to stop airing ads for junk food aimed at kids during kid-focused programming. This will potentially lose Disney revenue, so good for them for opting to do it anyway. Of course, I'm curious to see what their definition of "junk food" is - and what nutritional standards they are applying - and I'm not saying that this is the solution to all of our problems around childhood nutrition - but it is certainly a start.

"By 2015, all food and beverage products that are advertised, promoted or sponsored on the Disney ChannelDisney XD, Disney Junior, Radio Disney, Disney.com and Saturday morning programming for kids on ABC-owned stations (Disney owns ABC) will have to meet the company's nutrition criteria for limiting calories and reducing saturated fat, sodium and sugar."
Here is a link to the story.

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